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Похоже, пищевая индустрия нашла замену изрядно поднадоевшему бренду "low carb". Ожидайте новых рекламных компаний, бестселлеров на видных местах в книжных магазинах, курсов "как научиться готовить без trans fat за 21 день" и рекламных наклеек "Trans-Fat-Free!" на коробках с замороженной пиццой и гамбургерами.
Last month, I told you about Royal Caribbean's initiative to offer fully trans-fat-free menus across their fleet by the end of the year. Within days, Crystal announced that they would discontinue the use of trans fats on both of their ships, effective immediately, making them the first cruise line to be completely trans-fat-free. Many of Crystal's menu items have been free of trans fats for some time, but the line has now replaced all oils used in food preparation with trans-fat-free alternatives. Crystal has also removed trans fats from their crew galleys.
Carnival and MSC have announced that they are in the process of eliminating trans fats from their menus as well. Carnival actually discontinued the use of cooking oils containing trans fats in 2005, so most menu items on Carnival's ships are already free of trans fats. Now the cruise line is working with suppliers to find trans-fat-free alternatives for remaining items such as pastries, some cheeses and icing.
MSC Cruises has instituted a trans-fat-free cooking policy aboard two of its ships, the Lirica and the Opera, which are currently sailing in the Caribbean.
Похоже, пищевая индустрия нашла замену изрядно поднадоевшему бренду "low carb". Ожидайте новых рекламных компаний, бестселлеров на видных местах в книжных магазинах, курсов "как научиться готовить без trans fat за 21 день" и рекламных наклеек "Trans-Fat-Free!" на коробках с замороженной пиццой и гамбургерами.